Fragrance campaign photography by Claudia Hoag

Beauty + Fragrance

Photo + motion for brands with something to say.

Product. Talent. Atmosphere. Ritual. Commercial photography and video for launches, campaigns, social, web, and advertising.

Start a Project

Get your product noticed.

Fragrance has to do something difficult online: create desire for something the viewer cannot smell.

The imagery has to communicate atmosphere, personality, texture, ritual, and the world the product belongs to.

Claudia and her team create polished photo and motion assets that help growing brands communicate quickly, look established, and give customers a reason to care.

For growing brands with big visual standards.

Independent fragrance + beauty

Skincare, cosmetics + wellness

Launches + brand refreshes

Emerging teams ready to look established

For founders and growing teams who need polished creative without the bloat, confusion, or cost of a large production machine.

Useful, polished assets from one focused shoot.

Photography

Product, campaign, lifestyle, talent, BTS, web, social, and advertising stills.

Motion

Product rituals, fragrance moments, launch teasers, short campaign films, social reels, BTS, and founder stories.

Creative Direction

Concept, visual references, shot lists, styling ideas, talent guidance, and on-set direction.

Editing + Color

Retouching, clean finishing, color, editing, sound, captions, crop suites, and final exports.

Launch Support

Optional ready-to-post assets including thumbnails, platform crops, captions, and launch sequencing.

Big-brand polish without agency sprawl.

Fragrance and beauty products need more than a beautiful pack shot. They need atmosphere, clarity, and a human reason to care.

The viewer should understand the product quickly and feel the world it belongs to.

Claudia brings direction, lighting, product polish, photography, motion, and post-production together so growing brands leave with finished content, not a folder of loose ends.

Clear CreativeLean ShootsReady Assets

A simple path from idea to assets.

01

Define the creative

Clarify the product, audience, visual direction, must-have shots, platforms, campaign goals, and deliverables.

02

Build the shoot

Plan a focused production around styling, props, lighting, talent, schedule, and the moments the product needs.

03

Finish for use

Deliver organized, ready-to-use assets: retouched stills, edits, crops, captions, and platform-ready exports.

One focused shoot can become a launch library: hero stills, product details, talent, textures, BTS, reels, ads, social crops, and web assets.

Start where you are.

The right scope matters. Start with one focused content day, build a launch kit, or create an ongoing rhythm that keeps the brand visible without overwhelming the team.

01

Content Day

A practical shoot for fresh product stills, talent, short-form motion, BTS, and web/social crops.

02

Launch Kit

A coordinated set of campaign assets for a fragrance launch, beauty release, seasonal drop, or brand refresh.

03

Ongoing Content

Light recurring production and post support to keep the brand current, consistent, and ready for what comes next.

people remember.

Photo. Motion. Direction. Editing.